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Dealer opportunity

Sell the water system that runs on the sun

SolarPure™ is made in America and rated A plus by the Better Business Bureau, it was built by a water treatment professional who has been doing this since 1993, and it is sold with a published price and a short phone call rather than a three hour pitch at somebody's kitchen table.

1993
In water treatment since
2014
SolarPure selling since
1 call
To close it, no sit
$0
Added to the power bill
Illustration of the inside of a SolarPure whole home tank, with its solar panel
Who you would be selling for

A water treatment professional built this, not a marketing company

Ed Sweat has been in water treatment since 1993, trained by the largest water treatment dealer in the country. He saw what treated water does for a home, and he believes every family should have it. He also saw what kept most families from buying: a price built around the salesman, his commission and the advertising, not the equipment. SolarPure takes those costs out, so a dealer can offer equal or better equipment at a price more homeowners say yes to, and still build a real business on it.

That matters to a dealer for one very practical reason, which is that the margin in this product is real and it is not being eaten by four other people before it reaches you. SolarPure was not licensed from somebody else and given a new badge, it was designed by the man who had spent his career installing and servicing the competition and who knew exactly where their money was going.

The company behind the installs is Sunologi, Inc., a licensed Florida contractor that installs and services this equipment every working day. When you call with a technical question you are not going to end up talking to a brand manager.

Ed Sweat
Founder, SolarPure
The selling strategy

We stopped sending people out to the house

In 2026 SolarPure moved off in-home sales appointments and onto published pricing with a phone close, which cut the cost of a sale dramatically, and it is the playbook we hand to every dealer we sign.

The old way

A $7,000 system with four people to pay out of it
  • A setter on the payroll whose whole job is booking the appointment
  • A representative who drives across the metro for a single sit
  • A three hour demonstration followed by a discount ladder
  • A commission large enough to make the drive worth making
  • A national advertising budget sitting on top of all of it
  • Cancellations that come in once the spouse sees the number

The SolarPure way

One published price and a short phone call
  • The advertisement carries the price, so the price qualifies the lead
  • There is no setter, no windshield time and no sit
  • The call is short because there is nothing left to negotiate
  • The next time anybody visits the house it is to install the system
  • Financing is applied for by text and answered within minutes
  • Far fewer cancellations, because nobody feels worked over

A representative, his commission, the setter and the advertising budget are most of what a $7,000 quote is actually buying. Take those four out and the same system sells itself on price.

Ask us what territory is open where you are

Tell us about your business and we will tell you honestly whether this is a fit.

What you would be selling

The solar panel is the whole conversation

Most water treatment turns into a commodity argument about media volumes and warranty terms, which is an argument nobody wins at a kitchen table. This one starts with its own solar panel.

Catalytic activated carbon, the stage 1 media inside a SolarPure system
Stage 1

Catalytic activated carbon

Catalytic carbon filters out the chemical chlorine and chloramine the city adds, clearing up the bad taste and smell that come with them.

Ion exchange resin, the stage 2 media inside a SolarPure system
Stage 2

Ion exchange resin

Ion exchange resin pulls out the hard minerals that leave white crust on your faucets and shower glass, and that wear out your water heater.

KDF, the stage 3 media inside a SolarPure system
Stage 3

KDF

KDF helps reduce heavy metals and the iron some older city distribution mains can contribute, the kind that shows up as orange staining, and helps keep bacteria from growing inside the tank.

Garnet gravel, the stage 4 media inside a SolarPure system
Stage 4

Garnet gravel

Garnet gravel sits at the bottom and keeps water moving freely through the tank, helping hold your water pressure where you are used to it.

Build and fail-safes
Self-cleaning control valve
Cleans itself for maximum performance and long service life. High flow rates keep pressure up when more than one fixture is running.
Automatic bypass during regeneration
The system steps aside while it regenerates, so the house never loses water mid-cycle.
Tank-within-a-tank construction
Fail-safe by design rather than by warranty claim.
Brine float overflow protection
A float shuts the brine tank down before it can overflow onto the floor.
Solar panel and NiMH battery backup
One hour of daylight a day keeps the battery charged and the program settings held.
What you get

Everything you need except a boss

You own the market, the price and the customer, and we supply the product and the playbook.

The product line

SolarPure Whole Home and SolarPure Complete, including the three stage ultrafiltration drinking water package for the kitchen sink.

You set your own price

You are the one who knows what it costs to install in your market. We publish $3,295 and $3,995 installed in Florida because Florida is our market, and yours is yours to price.

The playbook

How we write the advertisement, what publishing the price does to lead quality, how the phone call is structured, and how financing gets applied for by text.

Your own CRM and process

Keep the systems you already use, because we do not require a particular CRM and we do not get between you and your customer.

How it works

There are three steps to getting a territory

There is no franchise fee conversation on the first call, because we start by working out whether your market and ours actually fit together.

Apply

Tell us about your business and the market you serve, which takes a couple of minutes.

Talk

We walk through the product, the pricing model and whether SolarPure fits alongside what you already sell.

Sell

You get the product, the training and the playbook, and the territory is yours to run.

Dealer inquiry

Apply to become a SolarPure dealer

Tell us about your business and we will be in touch about representing SolarPure in your market. If you would rather talk it through first then call 877-709-PURE.

Questions

What people ask us before they apply

Do I need water treatment experience?

No. Plumbers, solar and electrical contractors, home services companies and straight sales organisations all fit, and the product training covers the water side.

Do I have to sell it the way you sell it?

No, because you own your market and your process. The published price playbook is what we run ourselves and what we will hand you, but the price in your market is yours to set.

Who owns the customer?

You do. You keep your own CRM and your own customer relationships, and we do not get between you and your customer.

What territory is available?

SolarPure installs directly in Florida and everywhere else is open, so call 877-709-PURE and ask about your market.

Is there a franchise fee?

SolarPure is not a franchise. You are an independent business buying a product and running your own operation, and the commercial terms are a conversation rather than a form.

SolarPure Water Treatment Systems®

The original solar-powered whole home water treatment system. Softer, cleaner, better-tasting water at every tap, powered by the sun.

Contact

4205 St. Johns Parkway

Sanford, FL 32771

Phone: +1 877 709 7873

Email: info@solarpureusa.com

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